Chris Hekman [Building The Hektik Sunglasses Brand From The Ground Up]

The Hekman's are one of the rare families whose home survived the Camp Fire of 2018. As the town of Paradise is being rebuilt around them, Chris Hekman and his family decide to do a little building of thier own.

In this episode Chris talks about life after the wildfire, and chasing down a dream in the wake of destruction. He shares how both fear and thrill play a role in starting HEKTIK, and what it means to lead and will his family toward a common vision that they can all be proud of. Designed in Paradise, CA Hektik Optics are everyting you've ever wanted in sunglasses. Chris unfolds all the juicy details of the brand that is built to go where you go.

Go to www.hektikoptics.com to see all the HEKTIK styles and options. Choose The Better Story listeners can use promo code CTBS20 for a 20% discount on a pair of Hektik sunglasses. Go get you a pari...or two...or three!