Brandon Carter: From Corporate Burnout To Building Freedom On Your Terms
After 24 years climbing the ladder at UPS, running 11 different centers across Northern California, Brandon Carter lost his job — and it turned out to be the best thing that ever happened to him. In this episode, Brandon opens up about leadership roles in corporate America, and a shift that eventually led him to entrepreneurship, business coaching, and a life he actually wants to live. He and Ryan dig into why so many people build businesses that become prisons instead of vehicles for freedom, and why "busy" is often just a cop-out for avoiding what really needs to change.
Brandon shares the leadership lesson that took him years to learn — that it's not what you say, it's what people hear — and gets candid about how his own intensity was mistaken for anger during his career. Now living the lake-house life he used to think was a retirement dream, Brandon makes the case that time freedom doesn't have to wait until you're 65. If you've ever felt stuck in the comfort of a predictable job, or wondered whether you're building a business or just working a job in disguise, this conversation is the wake-up call you didn't know you needed.
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